Visa Case Study

Since 2020, Momently has been collaborating with Intrepid Creative to help Visa North America create video assets for different needs, such as social promo, explainer, internal communication, visual development and illustrations. As Visa introduced a re-branding in 2021, our designers and animators also adapted and embraced the minimal, clean visual direction of the new visual system. We would like to showcase a few work examples to celebrate this collaboration.

Visa: 30 Years of AI

In 1993, Visa became the first network to deploy AI-based technology for risk and fraud management, pioneering the use of AI models in payments. We helped Visa made a video to celebrate the journey of integrating AI into every payment transaction since 1993.

Agency: Intrepid
Creative Director: Jason Armitage

Animation Studio: Momently
Animation & Art Director: Angela Yu
Animator: Pengbo Xu, Angela Yu

Visa: Employee Value Proposition

In 2022, Visa launched an internally and externally campaign with new messaging and visuals. The goal is to attracts and retains top talent by telling the story of Visa’s culture throughout the employee lifecycle, and empower employees to help shift mindsets about Visa as an employer – an innovative tech company, not a credit card - and compelling the right candidates to apply by sharing perspectives of our employees.

Momently was contracted by Intrepid, the creative agency for Visa, to develop the key visuals for this campaign. In the end, Momently developed a visual direction that feels warm, relatable, and inclusive. The direction intends to reveal the everyday life and story of the employees through hand-drawn illustrations combined with the employee’s images, while maintains the modern and clean look of the Visa brand. The design and animation based on this visual language were later used for social media, paid ads, company website, etc.

Agency: Intrepid
Creative Director: Jason Armitage
Art Direction: Momently
Designer: Angela Yu